2/29/2024 0 Comments Knockknock jokes for april foolWith any good joke, the premise and the setup get the audience on your side and lay the groundwork for the punchline. If you want the punchline, you have to watch the video. Now, the audience has enough information to be invested in what happens next. Cameron masterfully piques the audience’s attention by saying something we didn’t expect her to say. She says that one day, she looked around at the committee and decided that their next party should have Whack-a-Mole. Here’s how she knows that: she was once on a party planning committee…įrom the premise, she moves on to the setup. She says she believes that the courts will uphold equal marriage because diversity makes us stronger. Her stand up show takes place in Oregon in 2014, and she sets a somber tone by bringing up an ongoing court case challenging the state’s equal marriage law. I highly recommend watching, but in case you don’t, here’s a summary:Ĭameron establishes the premise by speaking directly to her audience. You have to get your audience invested in your story if your punchline is going to pay off.įor a joke example of this, I’ll point to one of my favorite jokes, Cameron Esposito’s Guacamole. The goal of the setup is not to make people laugh, but to build the stakes. The setup is essentially adding more specificity to your premise. Once you’ve established your premise, move on to the setup. I’ve also been inundated with ads for ergonomic work-from-home furniture-probably related to how often I search “yoga lower back pain” on YouTube. It’s dark if you think about it, but at this stage of quarantine, dark humor works. One year in, these boundaries have been destroyed like the interior walls of a fixer-upper on demo day. Pre-pandemic, I would have never taken a work meeting while clearly laying on my bed. It helps your audience catch up to you, so to speak, so you can keep moving toward the punchline.īoth examples provide familiar formats that most people readily understand.Īn example from the 2021 April Fools’ Day crop comes from Poopourri’s Doo Desk.Ī post shared by Poo~Pourri □ premise is based on an instantly relatable experience for many of Poopourri’s customers. This means choosing a universal experience-or at least one that is relatable to your specific audience-as the setting of the joke. The best way to do this is to rely on the relatable. The premise is where you set the scene for your audience. The Premise: Bringing Your Audience on Board I’ll go through each one and show some examples of each component from comedy and advertising. There are four main components to a joke: the premise, the setup, the punchline, and the tag. Even if you’ve never felt the heat of a spotlight on stage or held a microphone in front of a brick wall, understanding how a joke works can help make your brand’s April Fools’ prank actually funny. When it comes down to it, a prank is nothing more than a joke. Me? I took two improv classes two years ago, so just call me a comedienne. It just means that comedy is an art form that takes practice, and most marketers only get their reps in once a year. But that doesn’t mean there are no successful April Fools’ pranks. So, why do brands keep on prankin’?Ĭomedy critic Jesse David Fox called April Fools’ pranks from brands, “what happens when a boss demands people who aren’t funny be funny one day a year.” It’s time to survey the brand landscape to see which brands succeeded, and which ones will be cleaning up a mess of their own making for weeks to come.Īpril Fools’ pranks are often high-risk, low-reward endeavors. And just like that, we’ve made it to the other side of another April Fools’ Day.
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